BrandProject – a new company based in Toronto and New York City – has launched its ‘creation studio’ with over $12 million in funding from partners, including BDC and private investors.

BrandProject will invest in and mentors consumer-focused companies across North America, while also incubating products and brands internally. The company will focus on accelerating growth for consumer technology and consumer product startups.

Collectively, its founding partners have collectively launched over 100 new products and services for companies including Nike, LEGO, Virgin, Colgate Palmolive, Cadbury-Schweppes, Diageo and Starbucks.

“BrandProject takes a design-led approach to building consumer products,” said BrandProject Founder & CEO Andrew Black. “We look for disruptive ideas to re-shape experiences and capture the public’s imagination across a variety of verticals.”

The company has already invested in and helped scale brands including Awake Caffeinated Chocolate, The Coveteur, BRIKA, and Hello Products, and will continue to focus on finding entrepreneurs who are creating transformational branded consumer products or services that have the ability to become large, successful businesses.

“BrandProject fills a large gap in the current funding landscape,” said Sarah Prevette, Co-Founder and Managing Partner at BrandProject. “There are very few investors actively engaged in consumer packaged goods and fewer still that have a background in the space. Beyond capital, our partners work alongside entrepreneurs – actively investing their extensive operational experience.”